About Us

Find out all about Will & Jo's...

We William & Jo are owners of William R Shoes (1967) Sandbach and Will & Jo’s (2018) Eccleshall...

Will has been in the footwear trade all of his life which means that there is over 50 years of footwear knowledge in the business, so he knows quite a lot - Jo was introduced to footwear when she had a Saturday job as a teenager but then spent 26 years in the fashion industry until 2018 when she joined the business full time.

In Sandbach we are now one of the longest standing retailers. Our new venture was added just 2 years ago with the same DNA but adding a little bit of a twist.

Our primary aim is to provide beautiful, good fitting quality shoes and accessories at affordable prices. Offering a shopping experience to remember.

Over the years we have adapted, striving to keep one step ahead, sourcing new brands but never forgetting our ethics.

For over 50 years we prided ourselves on our customer service – but with the emergence of on-line shopping in this digital era we have finally decided to offer another channel with our first ever website. Our aim is to attract you who shops online without detracting from our face to face shopping in store, hopefully adding new and satisfied customers to our family.

So sit back relax and take a look at what we have to offer – If you can’t see anything you fancy then please get in touch as we pride ourselves to go that extra mile...

What our customers are saying

"I absolutely love this shop...

full of beautiful items to make a lovely home , staff are very helpful and approachable. Definitely recommend a visit!"